Today, we produce about 400 million tonnes of plastic waste every year. Our Planet is choking with plastics. How can we break free from plastics?Joining me is Von Hernandez, Global Coordinator, Break Free From Plastic.
What are the alternatives? How can brands and organisations be more responsible? As a consumer, what can you do to have a positive impact?
The Break Free From Plastic Movement is a global movement envisioning a future free from plastic pollution.
The #breakfreefromplastic (BFFP) Movement is a global movement envisioning a future free from plastic pollution. Since its launch in 2016, more than 11,000 organizations and individual supporters from across the world have joined the movement to demand massive reductions in single-use plastics and to push for lasting solutions to the plastic pollution crisis. BFFP member organizations and individuals share the common values of environmental protection and social justice, and work together through a holistic approach in order to bring about systemic change under the #breakfreefromplastic core pillars. This means tackling plastic pollution across the whole plastics value chain – from extraction to disposal – focusing on prevention rather than cure and providing effective solutions.
He is a leading and multi-awarded Filipino environmental activist, Von’s career in the environmental movement covers more than 20 years of campaign leadership, strategic planning and organizational development and management..He is currently the Coordinator of the Break Free from Plastic movement. Before taking on this latest assignment, Von was Global Development Director of Greenpeace International where he oversaw the development and performance of the Greenpeace’s national and regional offices worldwide. In 2003, he was awarded the Goldman Environmental Prize for his work, which led to the first national ban on waste incineration.
Artwork courtesy – www.terregeneration.com a content agency specialised in telling stories in climate, biodiversity and sustainability.
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