Building the circular economy of plastic

How can you ensure better plastic recovery? Can businesses benefit from recycled plastic? How do you build the circular economy of plastic?

Pratibha Dewett, Chief Sustainability and Marketing officer of Lucro Plastecycle, an Indian plastic waste collector, recycler and product manufacturer joins me on this episode to share the story of how Lucro pioneered in developing post-consumer recyclable products, to achieve circular economy for plastics in India.

Plast-E-Cycle works on three core areas. Protecting the environment by reducing plastic waste reaching landfills and oceans. Developing the community by creating opportunities for rag pickers and dormant factories. Progressing businesses by manufacturing innovative and environment-friendly products.

Lucro also has a range of recyclable products that reduces the load at landfills effectively. They offer shopping bags, garbage bags and even components for the automotive companies.

About Pratibha

Pratibha is the Chief Sustainability and Marketing officer of Lucro Plastecycle, an Indian plastic waste collector, recycler and product manufacturer that is a pioneer in developing post-consumer recyclate products, to achieve Circular Economy for plastics in India. She has an MBA from Warwick Business School and is a seasoned Marketing professional and sustainability advocate. Connect with Pratibha: https://www.lucro.in/ | LinkedIn

Artwork courtesy – www.terregeneration.com a content agency specialised in telling stories in climate, biodiversity and sustainability.

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